5 SEO techniques for your small business
If you run a small business and want to rank higher on search engines, then you’ll no doubt have read hundreds of blog posts on the topic. Below, we’ve put together five of the most effective strategies for increasing your website’s search engine optimisation in 2018.
- Install a plugin
Yoast SEO remains the number one SEO plugin for WordPress, and it’s used by millions of businesses around the world. Simply install the plugin, run through the simple configuration, and then add a keyword and meta description to each of your blog posts and pages. The whole process takes less than half an hour, and makes your business much more readable to Google and other search engines. What’s more, it can save you hundreds of pounds in SEO fees.
- Start guest blogging
Guest blogging may not be at the top of your priorities, but it’s still something that you should consider doing. By posting content on other websites, you’ll be able to increase your reputation and reach out to more potential customers. Just email your favourite bloggers and influencers and ask whether they’re accepting contributors – if they do, write something and remember to include a link back to your website
- Pay for an expert to do it
This technique may not be one that you’d expect on a list like this, but it’s important to mention. Unless you have lots of spare time and dedication, learning SEO can take up a lot of time – and it may not be worth it. That’s why paying a freelancer or company who offers SEO for small businesses makes sense. You can save time and focus on more important parts of your business – the parts that you’re actually good at. There’s no point in learning a whole new skill if it’s not something you’re going to keep up with.
- Get a Google My Business listing
Google My Business is the best way to control how your business appears on Google Search and Maps, so make sure you sign up for an account as soon as possible. You’ll need to verify your address by requesting a postcard and having it delivered to your premises, but after that, you’ll be able to edit information about your business, like your opening hours and website URL, and you’ll be able to make changes to your business that show up instantly, unlike any other form of SEO activity.
- Start blogging more regularly
Content is the number one way to rank higher on search engines, so develop a content marketing strategy for your business and produce content on a regular basis. Think about how you can tell stories of your business or share news or information about your industry; tutorials, behind the scenes blogs and updates can all be attractive to readers and customers. And don’t forget to include a call to action!
Which of these techniques do you want to try out the most? Let us know your thoughts in the comments.